Europe has a manifested image regarding the life of Muslim women and their veiling. That’s what the author noticed in her frequent professional talks with women from the Arab world. Particularly when it’s about business, their femininity suddenly transforms into pure business sense.Where did these women learn that? And most of all, what do the faces of the new generation of Arab women look like? What do they think? What do they feel? What are their careers like? And what are their plans for the future?

Judith Hornok had many conversations with the new generation of UAE women from the fields of business, fashion, arts and sports. These talks resulted in fascinating portraits of very self-confident and successful women from all age groups.